It can be extremely difficult to measure yourself and know that you are getting the correct measurements for your next sewing project. The new Self Measuring Tape helps you easily achieve accurate body measurements every time with out the need for assistance. Simply wrap the tape measure around your body, stick the end of the tape measure into the opposite side of the device, push the button so the tape retracts and let it contour to the shape of your body. This allows you to look in a mirror and ensure that the tape is level and in the right spot. The Self Measuring Tape measures up to 150cm/ 60" and is in both imperial and metric measurements.